Partnership #gourdefriendly x La Vélodyssée
Refresh yourself on La Vélodyssée with #gourdefriendly !
Best is water when it comes to life. Pindare
La Vélodyssée is launching its partnership with Hoali and its #gourdefriendly movement !
💥 What prompted the startup to take action
61% of on-the-go packaging waste is drinks packaging, and only 1.3% of this is collected for recycling*. The plastic water bottle is the packaging waste that has the greatest environmental impact, and it is also the packaging waste that is most frequently found in Europe's rivers! That's why HOALI has developed the #gourdefriendly movement, which aims to reduce the impact of out-of-home consumption by revolutionising the use of water bottles.
💧 Mais qu'est-ce que le mouvement #gourdefriendly ?
And because water is a major issue today, Hoali is offering to geolocate all water refill points (and soon more!) via an interactive map. In this way, it is helping users move towards less carbon-intensive consumption by removing the disincentives to using tap water, and making it more accessible (and funnier 😉) to use a water bottle as part of our on-the-go drinking habits. La Vélodyssée was obviously not indifferent to this initiative!
LET'S CHECK THE INTERACTIVE MAP
🤝 La Vélodyssée's commitment to #gourdefriendly
Because it's obviously simpler and more environmentally friendly to fill your water bottle than to buy the 10th plastic bottle during your cycling trip. La Vélodyssée has undertaken to distribute small stickers to stick on your water bottle so that you can find out where the nearest water points are! You can find these stickers when you collect your La Vélodyssée Passport from the Tourist Offices partnering the operation.
#Gourdefriendly x La Vélodyssée, user guide :
🏤 Check at the Tourist Offices where you can pick up the sticker (and order your La Vélodyssée Passport at the same time!).
🔖 Pick up your #gourdefriendly sticker at the Tourist Office and stick it on your water bottle.
💧 Flash the QR code to see water points near you and stay hydrated throughout your journey!
*Source : CITEO